Resume

SUMMARY
Helping companies gain and retain through targeted messaging. Using data to interpret customer motivations and turning it into effective communication that speaks to the target where they live, work and play. Contributing to content and design that cuts through clutter and gets the target to act.

MOTTO
Let’s create. Let’s turn awesome ideas into amazing executions. Let’s turn data into dollars. Let’s turn insight into accomplishments. Let’s turn target markets into repeat customers. Let’s have the best coffee any office ever drank. Let’s be excited every day. Let’s be fun. Let’s be the completed puzzle.

EXPERIENCE

Wipro Designit, Senior Copywriter, Seattle, Washington
July 2021 – Nov 2022

Led creative development for Topcoder (staffing/crowdsourcing company) to promote gamification for businesses to find solutions for their marketing, technical, and digital projects.
Contributed copy to LinkedIn social campaign to promote the features and benefits of Microsoft Dynamics 365.
Developed web copy to communicate the benefits of virtual workshops for customers to learn how to use the features in their Windows 11 devices.

Artech: Microsoft Senior Copywriter / Content Strategist, Seattle, Washington
May 2020 – June 2021

Led creative development for Topcoder (staffing/crowdsourcing company) to promote gamification for businesses to find solutions for their marketing, technical, and digital projects.
Contributed copy to LinkedIn social campaign to promote the features and benefits of Microsoft Dynamics 365.
Developed web copy to communicate the benefits of virtual workshops for customers to learn how to use the features in their Windows 11 devices.

Northwest Fiber, Senior Marketing Writer - Contract, Seattle, Washington
March 2020 – May 2020

Worked with in-house marketing team, marketing channel stakeholders, and external agencies to develop marketing
content including direct response pieces, website content, and customer buy flow to launch Ziply Fiber, a new
Internet service provider in the Pacific Northwest.

Alaska Airlines, Senior Copywriter, Seattle, Washington
Jan 2017 – Feb 2020

Helped build an in-house creative studio that produced a ton of work at turn-on-a-dime speed for much lower costs than our external agencies.
Developed Alaska Airlines brand guidelines.
Wrote and directed TV spots starring Russell Wilson, former quarterback for the Seattle Seahawks.
Led creative team in collaboration with stakeholders to create marketing materials for multimedia promotions.
Spearheaded campaign to promote Alaska Airlines benefits for the corporate traveler.

Freelance, Senior Copywriter, Seattle, Washington
Aug 2014 – Dec 2016

Collaborated with creative team and stakeholders to develop concepts to re-brand the T-Mobile website for the Un-
Carrier campaign.
Positioned a variety of T-Mobile services including no contract, upgrade on demand and unlimited music streaming.
Developed strategy and content for digital campaigns for Microsoft Xbox, Microsoft Office, and T-Mobile.
Developed strategy, concepts and copy for a multimedia campaign for the Seattle Department of Transportation's
Vision Zero initiative to reduce auto accidents due to people who are driving and using their mobile device at the
same time.

HackerAgency, Senior Copywriter, Seattle, Washington
Jan 2011 – Aug 2014

Led creative development for AT&T U-verse direct marketing that consistently surpassed goals for new subscriptions.
Led creative team on Microsoft Bing Ads business pitch. We won it.
Additional Clients: AT&T Wireless, Hyatt Residences, Carnival Cruise Line, Highmark Health Insurance, Atlantis Bahamas

Eddie Bauer, Senior Copywriter, Bellevue, Washington
Oct 2006 – June 2010

Championed effective plans and strategies for the new brand launch of First Ascent Mountaineering. It became one of top lines in the outdoor and mountaineering industry.
Contributed to brand resurgence with campaign development and content creation across all media including catalogs, packaging, display ads and digital.

Starbucks, Senior Copywriter - Contract, Seattle, Washington
June 2006 – Aug 2006

Acted as team lead for the development of an international corporate responsibility campaign. It was picked up for
domestic use due to Its massive success overseas.
Developed concepts and copy for web, brochures, and banners in conjunction with designers and account services.

EXCITING CONSULTING CLIENTS

Burnside Brewery, Car Toys, Coinstar, Darigold, Delta Dental of Washington, Drugstore.com, Good Man Brand, Grand Targhee Ski Resort, The Jewelry Source, Newport Grill, Palomino Restaurant, Quadrant Homes, Razorfish, RealNetworks, Sip Wine Bar, Summit at Snoqualmie, Trident Seafoods, Washington State Employees Credit Union, Washington Permanente Medical Group, Wunderman, Zetec.

EDUCATION

Bachelor of Arts in Communications | Washington State University
Marketing Management Certification | University of Washington
Digital Marketing | General Assembly
Copywriting / UX Writing / Strategy | School of Visual Concepts

SKILLS

Microsoft Office | Content Management Systems | Video Conference Applications | Slack | Jira

CORE COMPETENCIES

INSPIRATION

You win by effort, by commitment, by ambition, by quality, by expressing yourself individually but in the team context.
--- Jose Mourinho