Digital & Content Marketing
Acer Online Store
Weekly Deals
Project: Laptops
Problem: There are a lot of online stores selling computers and accessories at low prices. I mean a lot.
Solution: Develop a Weekly Deals banner campaign to drive customers deeper into the online store. They’ll find sale items on top products supported by the confidence that comes with purchasing from the manufacturer.
Role: Concept, Copy, Web Banners, Social Media
AT&T U-verse TV Service
Project: Mobile Banner/Custom Landing Page Campaign
Problem: Movie buffs who are dissatisfied with their cable TV provider are not aware that they can watch all the movies they want with U-verse.
Solution: We promoted the breadth of U-verse movie options by targeting potential customers while they were searching the Internet Movie Database. These efforts contributed to an increase in subscribers that surpassed the client's goals.
Role: Strategy, Concept, Copy
Zetec
Project: Website Redesign
Problem: The Zetec site was a maze of inconsistent imagery, copy content, and adjoining microsites, resulting in a patchwork brand identity.
Solution: We brought all elements of the Zetec online presence together under a single, coherent, identifiable and ownable digital presentation.
Role: Copy
RealNetworks
Project: Digital/Social Content Campaign
Problem: RealNetworks did major updates to its RealTime collage video app. Typically, mobile device updates are under the radar and automatic. RealNetworks wanted to make a bigger splash.
Solution: We used social media to invite customers to a "birthday party" to celebrate the re-launch of the app featuring the new functionalities.
Role: Strategy, Concept, Copy
RealNetworks
Project: RealNetworks Blog
Problem: With streaming content so prevalent, RealNetworks was losing market share with the availability of newer, flashier services.
Solution: We posted a blog positioning RealNetworks as the originator of streaming content, with features that make it the standard-bearer for the market.
Role: Copy Content
Delta Dental of Washington
Project: Building Blocks to Health Teeth Blog
Problem: Oral care is not the top of the priority list. When it's done, it's done grudgingly without the attention to detail that it merits.
Solution: We aligned the building of healthy teeth with the building of items with LEGO® bricks to make oral care fun. We also cross-promoted the Art of Brick exhibit at the Pacific Science Center.
Role: Concept, Copy Content
