TV and Radio
Banner Bank
Project: TV Campaign
Problem: Banner Bank is competing against the size, strength, and reach of national financial institutions.
Solution: We pushed Banner Bank's strong connections to the individuals in their regions, positioning it as a pillar of their communities.
Role: Strategy, Concept, Copy
Alaska Airlines TV
Project: Fly smart, Land happy™ brand extension.
Problem: Competitor airlines have increased their presence in the Northwest market.
Solution: Leverage the popularity of Russell Wilson to turn up brand awareness and to maintain dominance in the region.
Role: Concept, Copy, Creative Direction, On-set Direction
HackerAgency
Project: Self-Promo Video Series
Problem: HackerAgency was looking for a way to promote its presence and workshops at the Direct Marketing Association Conference.
Solution: We put together a series of "webisodes" called "Checking In" which were accessible via QR code on the back of hotel key cards.
Role: Concept, Copy, Direction, Planning, Casting
Cell Therapeutics Inc
Project: TV Ad
Problem: CTI is always looking for ways to attract investors in order to fund drug research and development.
Solution: We put together a spot that shows the successful recovery of a cancer patient who received treatment in part with a drug developed by CTI.
Role: Concept, Copy
AT&T U-verse TV Service
Project: Mobile Video Ad
Problem: AT&T needed a quick video to promote the great features of their U-verse TV service.
Solution: We used motion graphics to quickly hit upon the major features, including a huge "money back" offer.
Role: Concept, Copy
Windstar Cruises
Project: TV Ad
Problem: Windstar is a challenger cruise line, looking for market share in the crowded travel and hospitality market.
Solution: We put together a TV spot that expresses the fantastical nature of a Windstar cruise, communicating that it's an experience unlike any other.
Role: Concept, Copy
Seattle Dept of Transportation/Vision Zero
Project: Radio PSA Campaign
Problem: The rise in people using their mobile phones while driving is leading to a rise in traffic related deaths and injuries.
Solution: Our campaign suggests extreme ways you can keep yourself from using your mobile device while driving.
Role: Concept, Copy
Darigold
Project: Radio Ad Campaign
Problem: Customer awareness of Darigold as a supplier of dairy products had dropped significantly.
Solution: The Darigold rebrand included new packaging and product launches, complete with a radio campaign to promote the Darigold product line. Brand awareness improved by over 50% from the previous quarter.
Role: Concept, Copy, Strategy, Team Lead
Summit at Snoqualmie Ski Resort/Booth Creek
Project: Radio Ad Campaign
Problem: The Summit was looking to carve out its place in the crowded ski resort market in the region.
Solution: We promoted their line of Big S Passes, which offers skiers bulk rate discounts on skiing at the resort.
Role: Concept, Copy, Strategy, Team Lead
Car Toys
Project: Branding
Problem: Online sales of car accessories continue to gain traction online due to the appearance of better prices.
Solution: Communicate that not only does Car Toys have the best car accessories at the best prices, they’ll install it for free and guarantee installation for life.
Role: Concept, Copy
Bogart Golf
Project: Radio Ad
Problem: In spite of all the improvements in golf equipment technology, improvement in the regular golfer's game has been nil.
Solution: We positioned Bogart Golf and its personal, private instruction as the biggest innovation in history in improving your golf game.
Role: Concept, Copy, Strategy, Team Lead