Eddie Bauer
Down Outerwear
Project: Campaign
Problem: Historic down outerwear maker Eddie Bauer had fallen from the top of the customer’s mind.
Solution: Glamour shot the down outerwear and pair with over-the-top copy to get Eddie Bauer back to winning the down purchasing game.
Role: Copy, Concept, Print, Catalog, Display
First Ascent
Project: Product Launch
Problem: Eddie Bauer wanted to reclaim its position as the “go to” retailer for outdoor adventure.
Solution: Partner with Whittaker Mountaineering to showcase First Ascent, a product line of Mount Everest worthy mountaineering apparel, gear and accessories.
Role: Concept, Copy
Eddie Bauer Sport
Project: Outdoor Recreation Apparel
Problem: Eddie Bauer wanted to reclaim its position as the “go to” retailer for outdoor adventure and recreation.
Solution: Highlight the product benefits and the personal emotions that lead to exceptional performance.
Role: Concept, Copy
Eddie Bauer Brand
Project: Website
Problem: While many shoppers are moving to websites, many loyal Eddie Bauer customers prefer the printed catalog experience.
Solution: The website presentation is designed to recreate the catalog experience, easing the transition from print to web.
Role: Copy
