Print Work
Starbucks
Project: Corporate Responsibility Campaign
Problem: Starbucks had gained a reputation for mistreating its farmers.
Solution: This campaign helped change perception, revealing that Starbucks is a great partner for the farmers and their communities.
Role: Concept, Copy, Strategy, Team Lead
Palomino Restaurant/Restaurants Unlimited
Project: Rebranding Campaign
Problem: Palomino's image was seen as stale and generic when compared to the newer, more energetic establishments opening nearby.
Solution: We overhauled the Palomino image to promote the new atmosphere and attract a younger clientele.
Role: Strategy, Concept, Copy
Grand Targhee/Booth Creek
Project: Marketing Campaign
Problem: Wyoming's Grand Targhee Ski Resort was being overshadowed by Wyoming's Jackson Hole Ski Resort.
Solution: We promoted Grand Targhee's higher quality of snow in terms of its addictive nature.
Role: Strategy, Concept, Copy, Team Lead
Menashe & Sons Jewelers
Project: Advertising Campaign
Problem: Menashe & Sons faces stiff competition from jewelry store chains.
Solution: We aligned the Menashe & Sons brand with boundary pushing intimacy to express that nothing feels better than unique, quality jewelry.
Role: Strategy, Concept, Copy, Team Lead
Family Law CASA of King County
Project: PSA Campaign
Problem: In child custody cases for those in the lower income bracket, each parent has a voice – their lawyers. The children involved have no voice.
Solution: We communicate the need for volunteers to speak on behalf of the children by visually expressing that the child is in a bad position at home.
Role: Strategy, Concept, Copy
Burnside Brewery
Project: Bottle Packaging
Objective: Enhance brand and brewery loyalty by creating stories that express the personalities and inspirations of the brews inside the bottles.
Role: Concept, Copy, Strategy
